The Las Vegas Convention and Visitors Authority (LVCVA) has become an Official Partner of Formula 1, strengthening the relationship between F1 and the city ahead of the second Las Vegas Grand Prix in November.
The LVCVA is the official destination marketing organisation of Southern Nevada, promoting tourism, conventions, meetings and special events – inviting everyone to experience the spectacle of Las Vegas.
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Last season’s inaugural Las Vegas Grand Prix, of which the LVCVA were a founding partner, was the largest sporting event in Las Vegas history and attracted a global TV audience of 59.3 million, along with more than 316,000 fans in attendance and 145,000 unique visitors – a record for the city.
A positive economic impact of nearly $1.5 billion also demonstrated the economic value Formula 1 can bring to Las Vegas.
The partnership, which will run until the end of 2025, will see the LVCVA utilise the sport’s global platform to grow and sustain tourism in Las Vegas, while continuing to engage with fans globally at select races to demonstrate the synergies between the world’s most exhilarating sport and the world’s most electrifying destination.
Emily Prazer, Chief Commercial Officer of Formula 1 and Las Vegas Grand Prix, Inc. said: “We are constantly pursuing unique and exciting ways to showcase the destinations in which we race and to demonstrate the value that our sport delivers economically, culturally and for the community.
“The LVCVA were instrumental in bringing Formula 1 to Las Vegas as a founding partner of the race, and we are thrilled to be expanding our relationship with them to continue to position Las Vegas as the Sports and Entertainment Capital of the World.”
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Steve Hill, President/CEO of the LVCVA, said: “We are thrilled to elevate Las Vegas’ visibility by becoming an Official Partner of Formula 1. In recent years, Las Vegas has made tremendous strides in becoming the Sports and Entertainment Capital of the World and partnering with the world’s premier motor sport organization to host the Las Vegas Grand Prix marked a major milestone in that effort.
“We look forward to working closely with Formula 1 through this new partnership and keeping Las Vegas top of mind for the millions of F1 viewers and fans around the world.”
